Jul 06, 2022
In Elder Care Forum
Are you running a Google Ads campaign on ghost mannequin effect service your e-commerce store? Online retailers spend 76% of their paid search budget on shopping ads. Still, research shows that almost half of that spending is wasted. One simple change is everything you need to eliminate wasting advertising spend on Google Shopping campaigns. On May 20th, we moderated a sponsored SearchEngine Journal webinar sponsored by Jeff Deutsch, Marketing Director of Longtail UX. Deutsch shared ways to drive conversions by optimizing landing pages and improving the online shopper experience for Google Shopping ads. Here is a summary of the webinar presentation. How E-Commerce Companies Do ghost mannequin effect service More With Less Shopping Advertising Budget In 2020 Current e-commerce environment As the COVID-19 crisis continues, McKinsey reports that "consumers are increasingly expecting long-term effects on their daily lives and finances, and most are reporting a decline in income." WordStream found that as of April 2020, conversion rates were declining by an average of 21%. As a result, 69% of brands expect to reduce advertising spend this year. Today, there are two types of e-commerce marketers. Those who are thinking about budget reduction. Those who are trying to grow their brand and take advantage of low CPM in this chaotic era. Both types of marketers can benefit from this presentation strategy. Where to optimize So where do you optimize first? The largest subscription information in your paid ghost mannequin effect service search budget has the most opportunities for improvement. For e-commerce brands, paid search is an important part of your budget. In 2016, Marketing Sherpa discovered that e-commerce brands spend 29-57% of their budget on paid searches. As of the first quarter of 2018, Adthena reports that Google Shopping ads account for 76.4% of retail search advertising spending. Optimizing the cost of Google Shopping ads makes sense as it makes up the bulk of your paid search budget. To that end, let's understand what the customer experience looks like with this type of campaign. When a user clicks on a shopping ad, they usually go to the product detail page or the single product landing page.