Mar 30, 2022
In Elder Care Forum
The digital advertising industry is immersed in Consumer Email List facing important challenges. The state-of-the-art CDP (Customer Data Platform) Zeotap has pressed the market for companies' data-driven strategy through more than 500 surveys of executives Consumer Email List around the world. The result is The Data Secrets of Successful Marketers study , which Consumer Email List was presented today by the company's CEO Daniel Heer.In addition, a panel of experts, made up of Tacho Orero. Director of Digital Transformation of the Consumer Email List Editorial Unit, Rebecca Benarroch, Data Science Lead of Publicis Groupe Spain and Alberto Alonso, COO of BMind, has made interesting contributions on the results of the same, as Consumer Email List well as on trends in the sector for the coming year. About the study The Data Secrets of Successful Marketers, the main conclusions that have been pointed out , have been, among Consumer Email List others, the following: Most brands will achieve the single view of the customer in their organizations by the end of 2022. Although for many marketers the unification Consumer Email List of multiple data sources that gives rise to the aforementioned single customer view continues to be a challenge. challenge. In fact, for the 20% of those who currently lack such a unified Consumer Email List registry, 99% of them plan to achieve it by the end of 2022. On the reasons for the rapid growth of the adoption of the single customer view, the elimination of third-party cookies by Consumer Email List Google in 2023 stands out, among others .